Revised Creative Brief for project 1

For this assignment I would like to develop Barack Obama’s online presence for his America’s energy and environment plan. I think this is a very important issue to deal with because of our dependency for un-sustainable source of energy. This online presence would help Obama to gain more sympathy, volunteer, and help for his presidential campaign.

The target audience for this website is mainly for people who are interested in change in America’s policy about the energy and environmental issues. Targeted mainly to non-environmentalist audience who want to make the world they live in a better place. These people range from an 20 year old to 28 people. It will also help people who know nothing about environmental issue understand the subject better by providing user friendly website. There would find some fact about what Obama had contributed in dealing with the issue while he was a senator.

The whole design and feel would most likely be coherent with Barack Obama’s official website; using their main branding system but implementing more refreshing color. On the website, the viewer would be able to see Obama’s environment plan divided by subcategories; land, water, air, and energy. The site would also include a couple of footage of Obama’s interview about his plan.