Kodak Easy Share – Creative Brief
Kodak is one of the oldest and most established global brands. It is also one of the most focused, having consistently tried to give a great service to its consumers since George Eastman started the business in 1888.
Mission
The main purpose of the interactive interface/event is to strengthen Kodak as a digital brand because consumers have not embraced Kodak as a digital brand because it lacks a cohesive promise that the customer understands or cares about. The second purpose of the interface/event is also to promote Kodak Easyshare Gallery, Kodak Moment and Kodak products.
Description
The interface would be install to accompany a pop-up event sponsored by Kodak that would take off at a closed environment resort area at Hapuna Beach, Hawaii. The event itself is a large frames installation that would function as a framing device of beautiful views in a particular place. The interface would function as an aid to promote the user easiness and user-friendliness of Kodak Easyshare.
For instance, at the event user would be able to take pictures with camera provided. As the user takes picture or movie, the digital files would automatically be transfer to a paired device(s) and display frames that are installed throughout the event.
Implementation
Possible medias:
-Cellphone / PDAs
-Mp3 players
-Multimedia panels
-Kodak cameras
Service:
-View and edit photos
-Share photos
-Download photos
-Upload photos
-Buy prints
Hello world!
7 years ago
1 comment:
It is a neat and useful interface that would promote the services of Kodak company. I look forward to seeing your animated pieces on the site. You have captured the main colors of the Kodak, which is suitable. The colors seem be very energizing and playful.
I don't know the address that we are meeting today.. I lost the sheet that wrote on last time since I forgot to bring my notebook last time. Please give me the address asap. Thank you, Howard.
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