Kodak Gallery revised creative brief.

Kodak
Kodak is one of the oldest and most established global brands. It is also one of the most focused, having consistently tried to give a great service to its consumers since George Eastman started the business in 1888.

Mission
The main purpose of the interactive interface/event is to strengthen Kodak as a digital brand because consumers have not embraced Kodak as a digital brand because it lacks a cohesive promise that the customer understands or cares about. The second purpose of the interface/event is also to promote Kodak Easyshare Gallery, Kodak Moment, Kodak Digital Frame and other Kodak products.

Description
The interface is a 6 feet touch screen lcd panel that would be installed in beach, city, and other places around the world. With the interface, user would be able to interact and find more information about the space where the frames is installed. Some features of the interface includes weather check, play games with other interface users, see birds eye view of the user location, find more information about the place, view different point of view of frames installed in different parts of the world.

After interacting with the space, the user would be able to send all his / her interaction data to their mobile phones. The interface would function as an aid to promote the user easiness and user-friendliness of Kodak products.

Implementation
- Cellphone / PDAs
- Multimedia panels